Do your users really
understand your product?
Do your users
really understand
your product?
How much is this costing you?
How much is this costing you?
Miami-based Product & Brand design studio led by Alex Gilev.
We help Startups & Fortune 500 companies take their product to the next level
using Product-Led Growth Design (PLG) and hands-on approach.
Miami-based Product & Brand design studio led by Alex Gilev.
We help Startups & Fortune 500 companies take their product to the next level using Product-Led Growth Design (PLG) and hands-on approach.
We specialize in
MVP Design (0 → 1)
Enterprise Software Design
Growth Design (Onboarding)
Mobile App Design
Website Design & Development
Premium Logo & Branding
Pitch Decks
We start with a conversation, not a slideshow. You tell us where you’re stuck, and we'll help you figure out the path forward. Together, we’ll scope out a plan, move quickly, and deliver something real.
Alex Gilev is the founder @30kstrategy, based in Miami, with more than 16 years of leading complex projects as well as helping startups achieve PMF.
Worked w/ Apple, CDC, Silicon Valley Bank, Harvard Medical School, Bain, MasterClass.
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. For another project that was in the ideation phase and with a tight deadline, Alex dove quickly into brainstorming product requirements with me and brought different ideas to life by sharing his design expertise and quickly creating seamless prototypes. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. For another project that was in the ideation phase and with a tight deadline, Alex dove quickly into brainstorming product requirements with me and brought different ideas to life by sharing his design expertise and quickly creating seamless prototypes. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. For another project that was in the ideation phase and with a tight deadline, Alex dove quickly into brainstorming product requirements with me and brought different ideas to life by sharing his design expertise and quickly creating seamless prototypes. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. For another project that was in the ideation phase and with a tight deadline, Alex dove quickly into brainstorming product requirements with me and brought different ideas to life by sharing his design expertise and quickly creating seamless prototypes. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. For another project that was in the ideation phase and with a tight deadline, Alex dove quickly into brainstorming product requirements with me and brought different ideas to life by sharing his design expertise and quickly creating seamless prototypes. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform."
Chuck LoCascio
Design @SVB
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
“I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product. He methodically led our team from wireframes all the way to designs that could easily be developed by our dev team.”
Jonathan Van
Executive Vice President @ element8
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
"Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly."
Cristian Graziano
Product @Amazon CloudFront
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to improve their product onboarding and reduce user drop-offs
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to fix their product onboarding and reduce drop-offs using growth design framework
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to improve their product onboarding and reduce user drop-offs
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to improve their product onboarding and reduce user drop-offs
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to improve their product onboarding and reduce user drop-offs
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Growth Design
Onboarding Optimizition
$999
For SaaS companies looking to improve their product onboarding and reduce user drop-offs
Deliverable #1: Actionable roadmap: Quick Wins, Meaningful Shifts, Big Bets
Deliverable #2: End-to-end teardown of your current product onboarding flow (Loom)
Deliverable #3: One redesigned screen for your highest-impact friction point (Figma)
Private Slack channel for async communication + Introductory meeting
Timeline: 2 Weeks (Fixed)
Immediate start.
For Growth Companies
Design Retainer
$8,499 /month
For companies who need an ongoing top-tier design support they can rely on
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
2 updates per week (Tue & Thu)
Product design (UX/UI), Mobile, Website Design
Private Slack channel for async communication
Timeline: Ongoing (Retainer)
Immediate start.
For Startups
MVP Design (0 → 1)
$20,000
For founders looking to quickly visualize their idea and raise a round fast
Senior Designer (Worked with Apple, Silicon Valley Bank, PayPal, MasterClass, CDC) + Founding designer & Lean startup experience
Guaranteed delivery in 1 month (Fixed)
Product design (UX/UI) only
Private Slack channel for async communication + 3 meetings per week
Timeline: 1 month (Fixed)
Limited Availability. Reach out to confirm.
Become a UX-led Company
Simple to follow
Simple to follow
Simple to follow
Simple to follow
Simple to follow
Timeless Principles
Timeless Principles
Timeless Principles
Timeless Principles
Timeless Principles
Based on best UX Practices
Based on best UX Practices
Based on best UX Practices
Based on best UX Practices
Based on best UX Practices
Conduct a UX audit of your app even if you don’t have years of professional experience.
Click Here
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides.
When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.
They look for YOUR VISION.
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2009 - 2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. "
- Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford