Do your users really
understand your product?
Do your users
really understand
your product?
How much is this costing you?
How much is this costing you?
We help AI Startups & Fortune 500 companies
Strategize(UX) and Design (UI) innovative products that are
Engaging, Familiar and Easier-to-use.
We help AI Startups & Fortune 500 companies take their product to the next level using Product-led Growth Design (PLG).
A Deep Expertise In…
MVP design (0 → 1)
Agentic AI
Conversational AI
Growth design (Adoption, Retention)
Data-heavy interfaces
Website design & development
We start with a conversation, not a slideshow. You tell us where you’re stuck, and we'll help you figure out the path forward. Together, we’ll scope out a plan, move quickly, and deliver something real.
Alex Gilev is the founder @30kstrategy, based in Miami, with 16 years of leading complex enterprise and government projects as well as helping startups achieve PMF.
Worked w/ Apple, CDC, Silicon Valley Bank, Harvard Medical School, Wander, MasterClass.
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"I've been a VC for almost 7 years and I can honestly say that this is one of the best, if not the best design I've ever seen. So kudos!"
Tory Green
Co-Founder/CEO @ionet
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"Alex is an excellent design practitioner who worked directly with design leadership and our product stakeholders to provide the best possible solutions for the end user. His design thinking process produced very solid work that benefited all of us - the design team, leadership, product stakeholders, development team and our end users. His thoroughness, attention to details, and high level thinking around specific interaction and animation patterns elevated the user experience for the online banking platform. Any team is fortunate to have him on board, and I would absolutely work with Alex again in the future."
Chuck LoCascio
Design @SVB
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I had the privilege of working with Alex, where he played a pivotal role as a 0-1 product designer on several projects. Alex joined each project at different stages, but delivered the same stellar work - helping our team improve the initial concept through facilitating user research, journey mapping, and delivering fast iterations on wireframes and designs. For one project, Alex took product requirements and turned around a functional prototype in just few weeks for beta testing with 30+ clinicians. Our team simply would not have been able to deliver solutions to our stakeholders without Alex and his flexibility, ability to tackle new problem areas heads on, and keen eye for what is both delightful to users and also sensible for MVP development."
Jessie Huang
Product manager @BCH
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"I need that alex gilev secret sauce again. I can't find anyone at your level. Also, I think i told you but your clickable figmas early on helped me raise $6.5m for this. So we're well capitalized now, have a good team and paying customers."
Ryan Shank
Founder/CEO @Sharewillow
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
"Alex is one of the most entrepreneurial and talented designers I know. He has a true gift for understanding the business case while creating an award-winning user experience and design. A real talent."
John Andrew Entwistle
Founder, CEO @Wander
Become a UX-led Company
Simple to follow
Simple to follow
Simple to follow
Simple to follow
Timeless Principles
Timeless Principles
Timeless Principles
Timeless Principles
Based on best UX Practices
Based on best UX Practices
Based on best UX Practices
Based on best UX Practices
Conduct a UX audit of your app even if you don’t have years of professional experience.
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Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
Look 10X Bigger.
Raise a Round.
Simplify Your Product.
Impress Customers.
Prefer an email instead?
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2009 - 2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. "
- Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford
©2025 30kstrategy LLC, Miami, FL, USA.
"Quality means doing it right when no one is looking. " – Henry Ford