May 15, 2024

Apple announces new accessibility features, including Eye Tracking, Music Haptics, and Vocal Shortcuts

CUPERTINO, CALIFORNIA Apple today announced new accessibility features coming later this year, including Eye Tracking, a way for users with physical disabilities to control iPad or iPhone with their eyes. Additionally, Music Haptics will offer a new way for users who are deaf or hard of hearing to experience music using the Taptic Engine in iPhone; Vocal Shortcuts will allow users to perform tasks by making a custom sound; Vehicle Motion Cues can help reduce motion sickness when using iPhone or iPad in a moving vehicle; and more accessibility features will come to visionOS. These features combine the power of Apple hardware and software, harnessing Apple silicon, artificial intelligence, and machine learning to further Apple’s decades-long commitment to designing products for everyone.

“We believe deeply in the transformative power of innovation to enrich lives,” said Tim Cook, Apple’s CEO. “That’s why for nearly 40 years, Apple has championed inclusive design by embedding accessibility at the core of our hardware and software. We’re continuously pushing the boundaries of technology, and these new features reflect our long-standing commitment to delivering the best possible experience to all of our users.”

“Each year, we break new ground when it comes to accessibility,” said Sarah Herrlinger, Apple’s senior director of Global Accessibility Policy and Initiatives. “These new features will make an impact in the lives of a wide range of users, providing new ways to communicate, control their devices, and move through the world.”

Eye Tracking Comes to iPad and iPhone

Powered by artificial intelligence, Eye Tracking gives users a built-in option for navigating iPad and iPhone with just their eyes. Designed for users with physical disabilities, Eye Tracking uses the front-facing camera to set up and calibrate in seconds, and with on-device machine learning, all data used to set up and control this feature is kept securely on device, and isn’t shared with Apple.

Eye Tracking works across iPadOS and iOS apps, and doesn’t require additional hardware or accessories. With Eye Tracking, users can navigate through the elements of an app and use Dwell Control to activate each element, accessing additional functions such as physical buttons, swipes, and other gestures solely with their eyes.

30kstrategy is a strategic design consultancy led by Alex Gilev, with more than 15 years of experience creating highly usable and intuitive solutions for enterprise and startups.


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"Quality means doing it right when no one is looking. " – Henry Ford

30kstrategy is a strategic design consultancy led by Alex Gilev, with more than 15 years of experience creating highly usable and intuitive solutions for enterprise and startups.


©2009 - 2024 30kstrategy LLC, Headquartered in Miami, FL, USA. BBB Accredited: A+

"Quality means doing it right when no one is looking. " – Henry Ford

30kstrategy is a strategic design consultancy led by Alex Gilev, with more than 15 years of experience creating highly usable and intuitive solutions for enterprise and startups.


©2009 - 2024 30kstrategy LLC,

Headquartered in Miami, FL, USA. BBB Accredited: A+


"Quality means doing it right when no one is looking. "

– Henry Ford