Do your users really understand your product?

I strategize & design innovative software for SaaS startups that want big results.

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The last company I’ve worked with


Saw an increase of almost +80% in total revenue, with almost $800,000 in new contract value.

+ Incredible demo requests from the leading industry brands.

Check out companies I’ve helped with UX



Alex knows how to take the user experience to the next level. He approaches complex problems with simple and effective solutions. His expertize helped us think through difficult platform design questions and build a powerful experience.
— Gary Stover, Product & design strategist at ChairSeven

here are 2 ways i can help you create great product/customer experience


I design experiences that delight customers and drive growth. Design thinking helps me empathize with customers at every step in their decision journey.

Then I reenvision how best to engage those customers and create new experiences, which I test and refine using agile methods.

The impact is rapid and dramatic—on customer satisfaction, revenue growth, and employee engagement.

  • Customer Segmenting & Analysis

  • Users Journey

  • Information Architecture (IA)

  • Rapid Prototyping (MVP)

  • Interface (UI) Design



I bring my 10-year software expertise to the table and help you translate the organizational goals into achievable tasks and pave the way for your team to ultimate success.

If you have a bad process - the outcome is a bad product.

The outcome is roadmap for a consistent, long-term growth and not just a short-term popularity on the market.

  • Positioning & Brand Strategy

  • Competitive Landscape Analysis

  • Features Roadmapping

  • Value Proposition Design

  • New Product Development / Idea Validation


I use behavioral psychology, persuasion to direct users attention, catalyze action with cues and triggers to move people to a 'yes' and design your product and UX strategy accordingly.


It was a pleasure working with Alex. He cared about creating a brilliant end result. Most importantly, we continually get praise from clients, investors, and partners on the quality of product experience & design.
— Nadav Ellinson, VP Product at Intelligo


Want to continue the conversation?


I work with startups to spot opportunities in unmet customer needs, discover innovative concepts, and help teams ship products to market faster.

Be the best. It’s the least crowded market.