About

Alex Gilev is a strategic design leader, based in Miami, with 16 years of experience leading complex projects ranging from 0 → 1 startups to large Fortune 500 companies.


Alex partners with founders to define product vision through rapid prototyping, embedding with engineering teams to execute and iterate until product-market fit is achieved.

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Capabilities

Strategic Alignment

Tying design outcomes to product strategy, ensuring that customer experiences are both meaningful and aligned with organizational priorities.

Strategic Alignment

Tying design outcomes to product strategy, ensuring that customer experiences are both meaningful and aligned with organizational priorities.

Strategic Alignment

Tying design outcomes to product strategy, ensuring that customer experiences are both meaningful and aligned with organizational priorities.

Collaboration and Communication

Working cross-functionally within product, engineering, and marketing teams, ensuring alignment and seamless execution of shared goals through clear communication.

Collaboration

Working cross-functionally within product, engineering, and marketing teams, ensuring alignment and seamless execution of shared goals through clear communication.

Collaboration and Communication

Working cross-functionally within product, engineering, and marketing teams, ensuring alignment and seamless execution of shared goals through clear communication.

Product Development Lifecycle

A deep expertise in the full lifecycle of product development, including collaboration across product, design, engineering and overseeing and developing best in class processes for UX, research, and content teams.

Product Development Lifecycle

A deep expertise in the full lifecycle of product development, including collaboration across product, design, engineering and overseeing and developing best in class processes for UX, research, and content teams.

Product Development Lifecycle

A deep expertise in the full lifecycle of product development, including collaboration across product, design, engineering and overseeing and developing best in class processes for UX, research, and content teams.

Craft and Quality

Defining and upholding a standard of excellence for polished, user-centered design. Never settling for mediocre result.

Craft and Quality

Defining and upholding a standard of excellence for polished, user-centered design. Never settling for mediocre result.

Craft and Quality

Defining and upholding a standard of excellence for polished, user-centered design. Never settling for mediocre result.

Visionary Leader

Encouraging teams to embrace iteration and innovation as tools to create impactful, customer-centered solutions. Align the team around a shared vision for success that fosters a sense of ownership and pride in their work.

Visionary Leader

Encouraging teams to embrace iteration and innovation as tools to create impactful, customer-centered solutions. Align the team around a shared vision for success that fosters a sense of ownership and pride in their work.

Visionary Leader

Encouraging teams to embrace iteration and innovation as tools to create impactful, customer-centered solutions. Align the team around a shared vision for success that fosters a sense of ownership and pride in their work.

Design Systems

Experienced in leveraging and influencing design systems to deliver cohesive and scalable solutions.

Design Systems

Experienced in leveraging and influencing design systems to deliver cohesive and scalable solutions.

Design Systems

Experienced in leveraging and influencing design systems to deliver cohesive and scalable solutions.

Tried and Tested
Design Process

Working inside chaos and creating clarity.

Alex's deep expertise in product/UX strategy and tested design patterns enable him to move faster and with greater precision than other design agencies.

Clients &
Publications

Clients & Publications

Client Roster


Apple

Harvard Medical School

CDC

U.S. Air Force

Silicon Valley Bank

MasterClass

Bain & Company

Johnson & Johnson

JOOR

DailyPay

Fantasy

Featured In


Apple News

Forbes

FastCompany

OpenView VC

Hackernoon

Abduzeedo

WebDesigner News

MIRO

Education &
Certifications

"Product Management" by Stanford Business School.

“Disruptive Strategy” by Harvard Business School.

"Blockchain & Crypto Fundamentals" by MIT.

"UX Management" by Nielsen Norman Group.

"Product Manager" & "Product Leader" by Product School.

"Digital Psychology" by CXL.

"Enterprise Design Thinking" by IBM.

"Business Design" by IDEO.

"Value Proposition & Business Model Design" by Strategyzer.

Highlights

Launched Ocean — the world’s fastest AI search engine. Featured by Forbes. Powered by Cerebras chips. Designed and developed from the ground up. By the time the TestNet launched, there were 130,000 active users (2025).


Designed a first-of-its-kind application for Apple Vision Pro — CyranoHealth — in collaboration with Apple, revolutionizing medical equipment training for healthcare teams. Featured by Figma, Apple, and FastCompany (2024).


Led design initiatives pivotal in securing $30M in series A funding for IO.net, the world's largest decentralized GPU network. The company is now valued at $4 billion (2023).


Evangelized and transformed the design discipline at DailyPay, a leading wage access platform, by establishing a scalable design system, redesigning internal tools to increase staff efficiency. Awarded the “Best HR Tech Award” (2021).


Played a critical role in securing $18M in funding for Backbone PLM as Founding Designer, by conceptualizing and launching the product lifecycle management platform from the ground up(2017).


Apple tried to hire me. Twice (2016, 2024).

1:1 Mentorship

I'm passionate about helping aspiring designers leap to the next level and become more strategic with their work.

Look 10X Bigger.

Raise a Round.

Simplify Your Product.

Impress Customers.

The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.

They look for YOUR VISION.

Look 10X Bigger.

Raise a Round.

Simplify Your Product.

Impress Customers.

The best products take sides. When people use your product, they don't look for features, they look for a solution to their problem.


They look for YOUR VISION.

Look 10X Bigger.

Raise a Round.

Simplify Your Product.

Impress Customers.

The best products take sides.

When people use your product, they don't look for features, they look for a solution to their problem.

They look for YOUR VISION.

©2025 30kstrategy LLC, Miami, FL, USA.

"Quality means doing it right when no one is looking. " – Henry Ford

©2009 - 2025 30kstrategy LLC, Miami, FL, USA.

"Quality means doing it right when no one is looking. "

- Henry Ford

©2025 30kstrategy LLC, Miami, FL, USA.

"Quality means doing it right when no one is looking. " – Henry Ford