give your saas product an unfair competitive advantage


I Strategize and Design innovative software for growth-stage SaaS companies that want big results.

Be the best. It’s the least crowded market.

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is your saas product easy-to-use and simple for customers?


How does your product make your customers “feel”?

Is it enjoyable to navigate. Does it feel seamless & fun? Does it just work?

Today almost every service is delivered via technology. And when that technology is hard to use, people bail.

They will gladly pay another provider more if that product is easier and simpler to use.

just ask yourself

How much is this costing to you?


Fueling money into marketing may bring awareness for your product but if the UX sucks, that’s what the buzz will be.

Also, do you want to simply ‘Play’ or you want to ‘Win’ in the marketplace?

Leading software companies understand that they are in the customer-experience business, in order to win, they need to have a bold UX strategy in place. If people won’t see the value within the first seconds of using your product they are done.

Here is a 2018 McKinsey report on how user-centered design companies outperformed industry-benchmark growth by as much as 2 to 1.

User-centered design companies    OUTPERFORMED    industry-benchmark growth by as much as    2 to 1

What if you could ‘WOW’ your customers?


So they fall in love with your product within the first seconds.

Write compliments to you via email about design & experience.

Choose your product over your competitors, because there is nothing like that exist in the market.


To dominate on a chess board, you need an expert


Who knows every nook and cranny, not a generalist.

With a deep industry expertise.

More importantly, someone who has done it before!

by the numbers
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My mission

Bring strategic innovation & customer-centered design to modern software companies. My clients are high-dreamers, industry disruptors who challenge themselves everyday to create the best products possible



Compress 6 months of busy work into 3 months

 Rigorous analysis, and deep industry expertise allows me to cut the fat out of the standard design process to shorten the time-to-market.

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Make Big Changes Without Causing Big Waves


I’m currently offering a series of complimentary UX review sessions for SaaS companies that want to improve their product and bring it to the next level.



Alex Gilev

Innovation and UX strategy consultant with experience leading a variety of complex projects in B2B & B2C organizations.

Alex has been working with Bay Area companies, Top US digital design agencies and helped startups in the early stages of seeding with UX strategy.

I’m a one-man-company. My clients demand a world-class quality for their products to beat the market.

Unlike other agencies, you work directly with me instead of with junior employees who’ll bill you hundreds of dollars per hour to learn on the job.

Read my manifesto.


We enjoyed very much working with Alex. He has the talent to create a great customer experience. We were really happy with the end results.
— Topias Soininen, Founder of Playven
Alex knows how to take the user experience to the next level. He approaches complex problems with simple and effective solutions. His expertize helped us think through difficult platform design questions and build a powerful experience.
— Gary Stover, Product & design strategist at ChairSeven
It was a pleasure working with Alex. He cared about creating a brilliant end result. Most importantly, we continually get praise from clients, investors, and partners on the quality of product experience & design.
— Nadav Ellinson, VP Product at Intelligo
Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly.
— Cristian Graziano at Method29
Alex helped us with UX strategy, analyzed customers feedback, turned it into a delightful experience and sophisticated prototype. The quality of the work was top notch.
— Jae Jun, founder of Old School Value
I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had in 2015. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product.
— Jonathan Van Co-founder & Business Development at Technium


I’m interested! What’s the next step?


The next step is a complimentary UX review of your product to better assess your current situation, identify risk factors and advise you on the best solution.