give your saas product an unfair competitive advantage


I Strategize (UX) & Design innovative software for growth-stage SaaS companies & Startups that want big results.

Be the best. It’s the least crowded market.

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is your product ‘designed’ for customers?


One of the things that makes so many business products fail is that they’re created without the end user in mind

Today almost every service is delivered via technology.

When that technology is hard to use, people bail.

They will gladly pay another provider more if that product is easier and simpler to use.


How much is this costing to you?


Fueling money into marketing may bring awareness for your product but if the UX sucks, that’s what the buzz will be.

Also, do you want to simply ‘Play’ or you want to ‘Win’ in the marketplace?

Leading software companies understand that they are in the customer-experience business, in order to win, they need to have a bold UX strategy in place.

Here is a 2018 McKinsey report on how user-centered design companies outperformed industry-benchmark growth by as much as 2 to 1.



To dominate on a chess board, you need an expert


Who knows every nook and cranny, not a generalist.

With a deep industry expertise.

More importantly, someone who has done it before!


4 months cut in development time with a product delivery 2 months ahead of schedule.


Increased customer engagement by 147%. Featured on


As you can see from the screenshots above, I know my stuff.

SO — if you want to work with me and grow your business like the examples above, keep reading…

My clients managed to achieve the following goals:

  • Improved the ease of use and efficiency of your key tasks (Up to 250%.)

  • Reduce customer churn to 1% or less.

  • Become a market leader & beat the competition.

  • Ensure a positive first time experience.

  • Top-tier level of UI & UX (by ex-creative director of leading US design agency.)

    … and more.



Alex Gilev


Are you frustrated by complexity of your product, outdated design, and the struggle of turning your long list of requirements into user-friendly software?  

My name is Alex Gilev and I help startups & established SaaS companies accelerate software design. With a bold UX strategy in place, you will be able to validate multiple ideas long before a line of code is written, saving hundreds of thousands of dollars in time and mistakes.

If you’re interested in cutting your product development time up to 50% with a battle-tested process that you can use to predictably produce better, faster & easier-to-use software, schedule a free strategy session.


We enjoyed very much working with Alex. He has the talent to create a great customer experience. We were really happy with the end results.
— Topias Soininen, Founder of Playven
Alex knows how to take the user experience to the next level. He approaches complex problems with simple and effective solutions. His expertize helped us think through difficult platform design questions and build a powerful experience.
— Gary Stover, Product & design strategist at ChairSeven
It was a pleasure working with Alex. He cared about creating a brilliant end result. Most importantly, we continually get praise from clients, investors, and partners on the quality of product experience & design.
— Nadav Ellinson, VP Product at Intelligo
Alex helped us with UX strategy and turned a complex product into easy-to-use, simple, and functional solution. He consistently educated us on the ‘Why.’ As a result, our product launch went smoothly and users were able to intuitively navigate the interface and be productive instantly.
— Cristian Graziano at Method29
Alex helped us with UX strategy, analyzed customers feedback, turned it into a delightful experience and sophisticated prototype. The quality of the work was top notch.
— Jae Jun, founder of Old School Value
I met Alex from a cold intro, and it ended up being one of the most fruitful relationships I had in 2015. He quickly grasped Technium’s very complex concept and helped move it from concepts in my head into a fully fleshed out, live product.
— Jonathan Van Co-founder & Business Development at Technium


I’m interested

What’s the next step?


I’m very selective about who I sign as clients. 

I will only sign on customers who I’m certain will see tangible results from our engagement. 

Interested in finding out if you are a good fit?

Then, fill in the form below or send me an email at


Not ready for a big investment yet?

Sign up for my FREE course called The 30-min UX Audit.

Learn the essential UX concepts to improve your product, even when you don’t have years of UX experience or special training.