Someone is going to disrupt your industry one day, is that gonna be you?
Taking the HBS ‘Disruptive Strategy’ course taught by professor Clayton Christensen was one of the greatest investments of 2018.
Engaging, informative, overwhelming, and transformative at the same time.
You get a chance to dive into compelling case studies of companies that made a dent in their industries, and also revealing their market strategies to you, so you can dissect it and apply to yourself.
At the beginning of the course, professor Christensen started with a statement that resonated with me so deeply that I thought it’s going to be a remarkable journey:
Here are a few insights from the course:
Success is very hard to sustain and the common reason why successful companies fail is phenomena that we call disruption.
What initially might look like a sustaining strategy could result in losing strategic positions as a disruptor. Ask yourself - ‘Is there enough demand for this strategy on the market?
The problem is that something which is a core competence today might not be something that is a core competence tomorrow. Skate to where the money would be.
When an organizational bias for action drives doing, often thinking falls by the wayside. Great questions to ask yourself at the beginning are: ‘What is worth doing? How do you define what is successful or what’s not?’
How do you tell whether disruption is afoot? Almost always the signals come from the bottom of the market, not the top. And so the best customers that you need to listen to are not the most demanding customers because the signal that they'll give you is they need even better products. Down at the bottom of the market these are people who don't need the products that you're offering because you're offering them too much. And they just leave, they don't call you to say, "Oh, by the way, I want you to know why I'm not buying your products anymore." They just leave silently.
But the biggest insight for me is:
What about your organization?
Are you currently ‘skating’ where the money is?
I’ll be posting more insights from the course in the next series of posts about strategy.
Thanks for reading folks!