How I Design Enterprise Software Applications

Many SaaS tools on the market claim to optimize your working experience, boost your productivity, increase company metrics and so on. In reality, after you log into application, you’re immediately bombarded with notifications (email & in-app), onboarding tips, ambiguous dashboards that raise more questions than answers. Everything screams for your attention.

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how to Validate your startup idea in 5 steps

A startup journey starts with a vision of a new product, how that product will reach its customers, and why people should buy it. The biggest pricing firm in the world, Simon-Kucher performed a study on how many product innovations succeed and it turns out 72% are flops. That means, they don’t deliver on expectations!

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