A Step-By-Step Guide to Get Started with User Research

Too many startups fail to listen to their audience and do the proper research. There are ways to save time when launching a business, but taking shortcuts with your customers will only hurt you in the long run.  Learn how to do a proper user research, how to prioritize ideas and understand how to deliver value.

Read More

Jobs to be Done. Why is it so important?

Customers don't really buy products: They "hire" them to get a "job" done. Traditionally, in marketing, we used to describe mainly ‘Who we are targeting?’ and ‘What these people want?’ However, trying to ask what jobs customers are trying to get done can open new possibilities for your product or service.

Read More

How I Design Enterprise Software Applications

Many SaaS tools on the market claim to optimize your working experience, boost your productivity, increase company metrics and so on. In reality, after you log into application, you’re immediately bombarded with notifications (email & in-app), onboarding tips, ambiguous dashboards that raise more questions than answers. Everything screams for your attention.

Read More