Tips for Successful Customer Interviews (The McKinsey way)

You may not think about it explicitly, but you probably interview someone every day. It could be a customer, coworker, or competitor. Consider how many times you have interacted with someone who had important data and information that related to a problem you were working on.

Interviewing is a primary data collection method at McKinsey (one of the world’s top consulting firms.)

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how to Validate your startup idea in 5 steps

A startup journey starts with a vision of a new product, how that product will reach its customers, and why people should buy it. The biggest pricing firm in the world, Simon-Kucher performed a study on how many product innovations succeed and it turns out 72% are flops. That means, they don’t deliver on expectations!

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