The more products behave as we expect them to do the more intuitive they are to us.
The more intuitive the application is to us, the easier it is for us to concentrate on our true objectives whether that’s working more efficiently, analyzing a lot of data, or creating a report.
That is what I call - Intuitive.
Today I’m sharing with you my personal go-to tips on creating bespoke user interfaces and customer experiences that have a long-lasting effect.
It took me several years to learn these principles from companies like Apple, Google as well as from top design agencies around the globe.
Here is a Part 1:
People should be able to predict the outcomes of their interactions. If it’s counter to their expectations it will decrease the likelihood that user will continue.
Pay attention to your verbiage on buttons and links. If one verbiage performs one action, and then the same verbiage is being used on the second view but it performs a separate/different action, that’s a big no-no. It will only invite frustration and lower overall credibility.
Too much information disturbs focus. If it’s not presented in the order of importance that’s relevant to me as a user that creates even more cognitive load on people and they leave the site/app and cross you off the list.
Prioritize information on the screen (size, color, amount of data). Don’t make my eyes to constantly jump back and forth between UI elements on the screen. That disturbs focus. That disturbs my ability to understand what’s in front of me.
Maximize SIGNAL, minimize NOISE. Keep visual focus on what matters most.
Anything that is not helping me understand what I see, helping me act on what I see IS noise, is clutter, is unnecessary. Be absolutely ruthless to get rid of it.
Information on the screen should be clearly differentiated and presented in the order of importance that’s relevant to me as a user.
Stay tuned for the part 2.
P.S. By applying these 3 UX principles to your product, you can improve the customer experience up to 30%.