Tips for Successful Customer Interviews (The McKinsey way)

You may not think about it explicitly, but you probably interview someone every day. It could be a customer, coworker, or competitor. Consider how many times you have interacted with someone who had important data and information that related to a problem you were working on.

Interviewing is a primary data collection method at McKinsey (one of the world’s top consulting firms.)

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A Step-By-Step Guide to Get Started with User Research

Too many startups fail to listen to their audience and do the proper research. There are ways to save time when launching a business, but taking shortcuts with your customers will only hurt you in the long run.  Learn how to do a proper user research, how to prioritize ideas and understand how to deliver value.

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Jobs to be Done. Why is it so important?

Customers don't really buy products: They "hire" them to get a "job" done. Traditionally, in marketing, we used to describe mainly ‘Who we are targeting?’ and ‘What these people want?’ However, trying to ask what jobs customers are trying to get done can open new possibilities for your product or service.

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How I Design Enterprise Software Applications

Many SaaS tools on the market claim to optimize your working experience, boost your productivity, increase company metrics and so on. In reality, after you log into application, you’re immediately bombarded with notifications (email & in-app), onboarding tips, ambiguous dashboards that raise more questions than answers. Everything screams for your attention.

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how to Validate your startup idea in 5 steps

A startup journey starts with a vision of a new product, how that product will reach its customers, and why people should buy it. The biggest pricing firm in the world, Simon-Kucher performed a study on how many product innovations succeed and it turns out 72% are flops. That means, they don’t deliver on expectations!

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