Psychology of Products - How To Get Users Engaged using Triggers

It's not technology triumph, it's a DESIGN and PSYCHOLOGY triumph. So, they didn't have any real technical advantage, but they knew how to engage people with a product. If you want to get people engaged with your product, you first need to think about the path that your users are taking and map it out to come up with a behavioral plan.

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How To Become a UX-Led SaaS Company?

The topic I want to talk about today is very important for the survival of any tech company nowadays. Usually, when you found a company, you think you know your customers really really well. Sometimes it leads to ‘zero’ growth within a first year and ends in shutting down the company completely. This happens because…

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3 Simple UX tricks to instantly improve your SaaS product

Leading software companies understand that they are in the customer-experience business, and they understand that if people won’t see the value within the first seconds of using the product they are done. And the main reason people have a hard time understanding the value is because they are being bombarded with features, onboarding tips, and ambiguous UI at the start.

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Tips for Successful Customer Interviews (The McKinsey way)

You may not think about it explicitly, but you probably interview someone every day. It could be a customer, coworker, or competitor. Consider how many times you have interacted with someone who had important data and information that related to a problem you were working on.

Interviewing is a primary data collection method at McKinsey (one of the world’s top consulting firms.)

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A Step-By-Step Guide to Get Started with User Research

Too many startups fail to listen to their audience and do the proper research. There are ways to save time when launching a business, but taking shortcuts with your customers will only hurt you in the long run.  Learn how to do a proper user research, how to prioritize ideas and understand how to deliver value.

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